After joining the collegiate paper my freshman year, I worked my way to become Video Department Head. As part of the video department's leadership, our main goals were to increase production, reinvent our visual style and grow our audience. Aside from management, my technical work focused on editing, graphic design and animation. Here's some of my favorite videos:
In spring 2018, our team nearly tripled video output compared to previous semesters. I designed new graphic assets for various multimedia platforms, such as an updated intro animation, cohesive YouTube thumbnails and social media gifs. Under my leadership, we doubled our average view count on YouTube and averaged 140,000 impressions per month on Twitter. Overall, our small team achieved a higher production quality, doubled our engagement rate and completely revived our Twitter presence in just one semester.
video intro and social media animation | role: designer, animator
thumbnail art spring 2018 | role: designer
